In The News
We strongly believe in your right to choose. Eleven states have recently proposed legislation that would virtually ban unsolicited mail. "There's going to be a huge amount of unintended consequences from these bills. It'll hurt small businesses. It'll hurt the postal business because over half the mail is advertising ... and it'll really dramatically hurt American commerce as the mail affects $900 billion a year in commerce and 9 million jobs," pointed out attorney Jerry Cerasale, senior vice president of government affairs for the Direct Marketing Association. The US Postal Service has voiced their agreement with these statements and recently published an article in their magazine, "Deliver", a resource for direct marketers, discussing the negative implications of such a change. The issue has also come up recently in DMNews, a weekly newsletter that serves the direct mail community. These proposed 'Do Not Mail' laws would place a burden on the
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